Currently, brand marketers and others seeking to analyze the impact of their content marketing efforts measure this in two, entirely siloed ways. 1. Analytically, or finding the quantifiable numbers that showcase content performance or 2. Using Research Capabilities, which help to understand an audience's feelings towards specific content pieces. The problem with this measurement strategy is that these feedback systems sit separately from each other; brand marketers are missing out on the insights these two methods could bring if aligned. This is where Knotch comes in. We are the only content intelligence platform that extends across quantitative and qualitative evaluation. Knotch essentially marries the two to provide the most comprehensive and valuable feedback to brand marketers.
